tag:blogger.com,1999:blog-7961660238450693245.post1573830790972994618..comments2024-02-13T03:59:13.635+00:00Comments on Eat Electric Death: The End of E3 [Lurks]Slimhttp://www.blogger.com/profile/02020308502156946280noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-7961660238450693245.post-44713080447559894792006-08-02T12:38:00.000+01:002006-08-02T12:38:00.000+01:00E3 wasn't even that big by trade show standards. B...E3 wasn't even that big by trade show standards. By gaming industry standards it was of course 'Teh Daddy', but certainly not across the board. There are shoe (!) and jewelry trade shows that happen annually or bi-annually in Vegas that absolutely dwarf E3 - and they are consumer facing some of the time, and they keep going, successfully...<br>Its all a bit odd really.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7961660238450693245.post-48611358693922962122006-08-01T19:13:00.000+01:002006-08-01T19:13:00.000+01:00E3 isn't about meeting every consumer one on one, ...E3 isn't about meeting every consumer one on one, that's obvious and really banging on about that shows you're not even on the same tangent with what I'm saying in the first place. 60,000 people is not meeting consumers one on one. It's the media that turns up to E3 who wont end up going to mini-E3 which was where the value was and yes, that includes all those spotty 'journalists' from a single Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7961660238450693245.post-65997156892383319362006-08-01T18:46:00.000+01:002006-08-01T18:46:00.000+01:00Yes, I think Live in particular is a very effectiv...Yes, I think Live in particular is a very effective mainstream marketing tool. Have you seen Live in action? It's on every 360 sold, its free, it's almost impossible to imagine a 360 without it, it's so well integrated into the system. It's part of practically every game on the platform and extremely easy to use. Granted, what it doesn't do is attract people who aren't on your platform, but then Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7961660238450693245.post-26146069949968130572006-08-01T18:23:00.000+01:002006-08-01T18:23:00.000+01:00You think Live, Steam and web sites makes up for m...You think Live, Steam and web sites makes up for mainstream marketing. It doesn't by a very long shot. The lack of an E3 show is going to mean less people writing about games. If you're on the inside already, you probably don't care. It has little impact to you and you didn't really get what I'm saying about the whole thing from a marketing standpoint. And you're still saying that the consumer Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7961660238450693245.post-67117654874567236022006-08-01T18:14:00.000+01:002006-08-01T18:14:00.000+01:00I'm not saying there are no tradeshows for other m...I'm not saying there are no tradeshows for other media, I'm saying there are no massive annual consumer and trade shows of the scale of e3. It's a massive thing, a huge monster on the calender, and a scale back seems to be to be moving with the times. Address your trade at a custom show, address your consumer using new methods such as Live, Steam, websites, and the like.<br><a href="http://Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7961660238450693245.post-78292233874832066582006-08-01T17:11:00.000+01:002006-08-01T17:11:00.000+01:00There are trade movie shows. That's exactly what C...There are trade movie shows. That's exactly what Cannes is - closed showings of films and people getting together - and that's just one of many.<br>ECTS got shit about the time they started letting peons in. E3 has just ballooned out of all proportion. Like that whole hall filled with 100 vendors of lightguns for deer shooting games.<br>It's good to have some sort of milestone in the year, Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7961660238450693245.post-69082080244856404442006-08-01T17:02:00.000+01:002006-08-01T17:02:00.000+01:00Heh, quelle surprise. The industry isn't accepting...Heh, quelle surprise. The industry isn't accepting it, the downsizing isn't some big concensus. If anything, it's the concept of a trade show - the thing they're basically keeping - is what doesn't fit with the times.<br>I've set it out pretty clearly already. Without a massive consumer trade show, you don't get big games show stories in national press and so on. Sure your specialist press onlineAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-7961660238450693245.post-21997179266032853142006-08-01T15:32:00.000+01:002006-08-01T15:32:00.000+01:00Yet to me, as an outsider, it seems to be entirely...Yet to me, as an outsider, it seems to be entirely the opposite of that. It looks more like an industry accepting that a tradeshow doesn't fit with the times and is moving on. <br>To me, an annual massive english tradeshow seemed utterly out of place in this modern market. Who wants to wait for their news in an online industry that can peddle news instantly? Who wants to have a demo crammed for Anonymousnoreply@blogger.com