I reinstalled my server and having downloaded the latest nvidia drivers I got this pop up:
Now, I thought it was just confused because I had a previous Nvidia graphics card in - a crappy old GeForce 2 MX400. You can see why I'd think that looking at the message. However later I completely reinstalled the system so it could have no possible record that it had another Nvidia graphics card in it. It still popped up on a brand new install. If you click on it, you get taken to some web site that goes rah rah SLI is great etc etc. Slowly it dawned on me.
What these wankers have done is basically made this bubble pop up on any single-GPU Nvidia system each and every time you boot up. This EA-like thinking (the guys who bring you unskipable trailers every time you load a game up) has obviously been executed as a marketing drive to increase awareness of SLI and obviously try sell more graphics cards. It is, I think you'll agree, deeply fucking pathetic and my overall view of Nivida has gone down a notch. I think they probably factored that in and said, "So what, we have their money. We want to sell NEW cards."
So the bottom line is, if you have an Nvidia graphics card and you're installing the latest drivers, you're going to want this which is a reg entry to get rid of it. How generous of them. Twats.