It seem as if Pipex has bought Bulldog the broadband ISP that's renowned for it's London-based ADSL2+ service. You might view this in the same way as EA buying a developer you're quite fond of, nothing is likely to be the same again. What leads me to such a spurious claim? Well because a couple of years back Pipex bought Nildram. That established a pattern of behavior I don't think it's unreasonable to expect to see again.
Nildram was the clan's favorite ISP, a relatively small ISP with a large number of gamers. In fact the Jolt gaming service was a spin off from Nildram originally. Support was personal and generally excellent and highly technically competent and performance was in the top tier of anything you could buy for the home. They were also innovative, pioneering ADSL bonding. Unfortunately after Pipex took over, it promptly turned the whole thing into your standard British company. Rubbish support, emails that take weeks to answer, telephone voicemail hell and performance, for WoW at least, was basically hosed. Oh and forget anything innovative like bonded ADSL, far too much hassle when you're just part of the numbers-game collective. Pipex, in short, fucked our favorite ISP so I have difficulty becoming enthused at the subject of this blog.
Still, Bulldog is a very different ISP than Nildram was. It was never a particularly small, friendly and service driven ISP aimed at a niche from the outset. It was just telling the country that you could get faster Internet with them, even though the fine print ended up being "* a tiny bit of London" at the time. If what it ultimately means is that Bulldog has the financial wings to get their ADSL2+ unbundling out to more exchanges then, unlike the Nildram buy-out, it might actually be a good thing. At least Pipex isn't buying something with amazing support in the first place. And let's face it, we'll be waiting a long time for BT to pull the finger out and roll out ADSL2+ nationally.